Mission, Vision, Values & Strategic Plan

United Way of Johnson & Washington Counties Mission:

United Way of Johnson & Washington Counties unites our community to give, advocate and volunteer to create measurable change that improves lives and strengthens our community by focusing on life’s building blocks – education, income and health.

Strategic Imperatives

  Provide leadership that builds community support for achieving the 2020 Vision Goals

  Focus on building partnerships

  Engage more people for social change by bringing LIVE UNITED to life

  Drive revenue and resource generation to support the 2020 Vision Goals for the Common Good


United Way of Johnson & Washington Counties Values:


The core values that drive us in our work every day:

    •  Trust

         We earn the trust of others by representing ourselves and the organization with honesty

         and integrity.

    •  Accountability

         We are committed to high standards of ethical conduct, transparency, financial

         responsibility and reporting.

         We demonstrate how our resources are invested in the community to achieve

         measurable results.

         We follow through on commitments.  

    •  Collaboration

         We readily share information and resources with each other and with our partners.

         We foster strong relationships in all segments of the community to accomplish more

         than any one organization could accomplish alone.

    •  Respect

         We value diversity and treat each individual with dignity and unconditional positive


         We embrace and value different perspectives while working to reach consensus.

    •  Service

         We are here to serve others and our community.

         We promote and support volunteerism and service to others. 

    •  Excellence

          In our words and actions, we pursue and demonstrate excellence.

          We invest the time, talent, knowledge, skill, experience and practice to consistently

          perform and deliver results at the highest levels.


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