UNITED WAY OF JOHNSON & WASHINGTON COUNTIES’
BRAND STANDARDS & GUIDELINES
Brand Guidelines & Logos/Link
The partnership between United Way and its community and nonprofit partners can have powerful marketing and fundraising benefits for all of us. By actively co-branding with United Way, your visible support will heighten the community’s awareness and positive perception of United Way of Johnson & Washington Counties, and increase the power and reach of our network.
Please use the following United Way logo for website and marketing:
United Way of Johnson & Washington Counties’
Standard Logo Download Logo
Our preferred name in print is United Way of Johnson & Washington Counties. In all written documents, always use the name in its entirety when referring to the organization. Please try to avoid abbreviating the name as there are many other United Way chapters. However, if it is necessary to abbreviate, then "UWJWC" is acceptable.
Additional Brand Standards for UWJWC Partner Agencies
The United Way logo must be displayed on all the following and be clearly visible:
On your organization’s website. At minimum the logo should appear on your homepage and should preferably appear in the visible area above the fold/scroll line. The logo must be linked to United Way of Johnson & Washington Counties’ homepage: : http://www.unitedwayjwc.org/
On your organization’s brochures, annual report, printed newsletters and promotional materials. Logo should be placed on either the front or back cover, or both, of the piece and must be at minimum 1″ X 0.833″ (the aspect ratio should always be maintained).
On e-newsletters. For both email and Web based communications, the logo should appear in the upper area above the fold.
Local print advertisements. Logo should be at minimum .75″ wide (the aspect ratio should always be maintained).
Additonal brand information can be found HERE
Trisha Smith, VP Development & Marketing